Growing together to create a better future
At JDE Peet’s we are acting intentionally to ensure every cup contributes to a better future. From farmers to consumers, we are championing an inclusive and regenerative ecosystem fuelled by our love for coffee and tea.
Common Grounds is comprised of three pillars: Responsible Sourcing, Minimising Footprint and Connecting People and its foundation, Upholding Standards. Bringing all our ongoing sustainability work together under one programme.
SOURCING FOR BETTER
Championing regenerative agriculture to enhance livelihoods and positively impact our planet
At JDE Peet’s we are passionate about coffee and tea: It’s who we are and all we do.
Our Common Grounds programme embodies our ambition and belief to positively impact people, our planet and to the future of coffee and tea. The success and resilience of our business depends on our ability to deliver positive social and environmental impacts along our supply chain.
TOWARDS PLANET POSITIVE
To minimise our environmental footprint, we are prioritising our effort and investment in areas where we have the biggest impact so we can deliver lasting change. We are taking an end-to-end sustainability approach, working with our partners along the supply chain, in our efforts to reduce emissions and waste as we strive towards a planet-positive future.
PUTTING PEOPLE FIRST
Our employees are the driving force behind our success in fulfilling our purpose as an organisation. They enable us to unleash the possibilities of coffee & tea to create a better future. As we touch the lives of millions of people across the globe, this is how so we can have a positive impact on people as well as the planet.
Sustainability at TASSIMO
Our TASSIMO Cup of Joy is about more than just creating delicious cups of coffee, but about bringing more joy to all involved: our farmers, our environment and all our local communities.
PILAR 1 – RESPONSIBLE SOURCING
TASSIMO follows JDE Peet's Common Grounds Program, which embodies the ambition and belief to positively impact people, our planet and to the future of coffee and tea. In 2024, Tassimo achieved 100% responsibly sourced green coffee & cocoa.
PILAR 2 – NUTRITION & INDULGENCE
At TASSIMO, we’re committed to creating drinks that fit into a balanced lifestyle.
In line with local regulations, such as the UK HFSS (High in Fats, Salt, and Sugar) guidelines, we carefully craft recipes that deliver the taste you love while reducing sugar, calories and fat where it matters most.
Behind every recipe, our R&D team works to reformulate and innovate — making sure each cup meets nutrition standards without ever compromising on flavour.
PILAR 3 – PACKING & RECYCLABILITY
Recycling your TASSIMO pods should be as simple as making your morning coffee.
That’s why we’re proud to be a Founding Partner of Podback, the nationwide coffee pod recycling service. Every online order comes with a Podback bag, making it easy and convenient to return your used pods.
And we’re not stopping there — TASSIMO is on a journey to make 100% of our packaging recyclable by 2030.
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